What's the Value of Large Outdoor LED Screen Advertising?

High-tech large outdoor led screen advertisements has become a mainstream media release.

Compared with lcd screens, large led screens can display more high-quality advertising text, rich colors, and full-feeling dynamic advertising images and videos. Together with the blessing of artificial intelligence technology, outdoor led screen advertising has achieved "shocking" people's hearts, which significantly improved the reach and spread of advertising.

Advertising led screens can present naked-eye 3D visual effects, which are still very clear under strong light, breaking the communication limitations of traditional lcd advertising screens, widening the boundaries of the outdoor advertising industry, and bringing new potential and new changes to the industry.

With the rapid development of digital technology and AI technology, outdoor advertising led screens have fully displayed their diversified charm, which has enabled high-end luxury goods, fast-moving consumer goods, technology products and other industries to have more strong advertising needs and forms. So, what are the specific values of outdoor led screen advertising?

Demonstrate the Value of High-end Brand And Establish a High-quality Brand Image

According to related research, the audience's acceptance of large outdoor led screen media has exceeded 75%, and the attention of large led screen advertising has exceeded 55%. In addition, Nexen’s research shows that the audience’s “eye-catching” and “high-end fashion” levels of Phoenix City Media's large led screen advertisements reached 69.3% and 64% respectively.

It can be seen that, in the eyes of the audience, led display advertisement has more shocking, strong stereoscopic impact, high quality, high-end fashion, huge area, and eye-catching advantages compared with canvas advertising and light box advertising. The brand and product advertisements put on have a "high-end" image value, which improves the audience's acceptance of the brand.

Once the high-end car brand Audi Q7 outdoor led advertising was broadcast, the immersive advertising format was already shocking. Whether it is riding the desert, the cliffs of the Gobi, or the Mount Everest in the film advertisement, Q7 can move forward bravely, highlighting the spirit of Q7's fearless brand. Under the high dynamics and bright colors, the Q7 shows its extremely delicate and smooth appearance lines. The scene of yellow sand splashing highlights the powerful engine and stable configuration invisible, which directly hits the hearts of the audience and is breathtaking. It is reported that this group of led advertisements not only interprets the high-end brand image, but also brings good marketing effects to Q7.

Huge Space Value, Zero Distance Coverage of the Target Circle

The high technology and operating costs of outdoor led screens determine the level of advertising. In addition to clothing, food, housing, transportation and entertainment brands, many high-end brands and luxury brands will actively be attracted in, and at the same time, they will fill the advertising gaps in the mass media for luxury brands. In addition, large outdoor led screens are mainly concentrated in the city's core CBD business district, traffic arterial roads with dense traffic, and high-end residential walls, providing advertisers with rich and accurate placement options.

Large led screen advertisements are concentrated in the areas of high and vigorous urban consumer demand, and have huge space value. A monitoring agency used WIFI probe technology to test the CPM, audience coverage, reach rate and other data of large led screen advertisements. The results show that outdoor led screen advertisements in core business districts have three characteristics: low cost per thousand people per day up to 68 yuan, the traffic is as high as 850,000 per day, and the stay in front of the screen is about 7 minutes per capita.

Top luxury brand LV teamed up with Shanghai Jing’an Temple Paramount and Guangzhou Taikoo Hui’s multi led screen linkage to conduct a real-time live broadcast of the 2021 spring and summer menswear collection, realizing a 360-degree full coverage communication from online to offline, across time and space Propagation mode. The well-known Luzhou Laojiao uses led advertising to focus on the world and go abroad, focusing on the core CBD business districts and fashion centers of the United States, Britain, Italy, and Western countries for new product dissemination. It also covers 60 cities in China including Guangzhou, Shanghai and Shenzhen., more than 200 large led screens simultaneously broadcast the launch of its new products. It can be seen that its "zero distance" conveys brand and product information to the global target population, realizing huge spatial value.

Precision Marketing Value, Aggregate Target Groups

Online advertising has the characteristics of wide dissemination, punctuality, and fragmentation, but media dissemination is too fragmented and media resources are abundant, which makes it impossible to concentrate information dissemination. Then, outdoor advertising close to the life circle of the target population, especially the giant led advertising with outstanding visual effects, will become a trend.

Large led screen advertisements are concentrated in locations with high consumer demand and economic activity, and closely follow the consumer's life and work scenes, allowing the target population to lock the brand name at a glance, ensuring accurate advertising and increasing marketing value. According to related data research, most of the large outdoor led screen locks are people with stable jobs. Among them, middle and senior managers and people with a college degree or above are 32% and 74% respectively. White-collar workers account for more than 60%, and their spending power is relatively Qiangsheng pays particular attention to products such as technology products, financial management, automobiles, tourism, apparel, and real estate.

In terms of specific marketing value, led advertising is indispensable. Tmall Double Eleven shopping festival, from November 1 to 11, a total of 11 days, outdoor LED advertising was placed in the 5 cities of Beijing, Shanghai, Guangzhou, Shenzhen and Xiamen, covering a total of 70 million people according to traffic statistics. It accounts for 5% of the country's total population of 1.3 billion, and it broke through 10 billion sales in nearly 7 minutes on Double Eleven.

Large led screen is a form of advertising with full potential for development. It has the ability to display the core value of the brand, the value of covering the target business circle and the huge marketing aggregation value. With the development of technology, we can also make the advertisements become three-dimensional, display brand selling points in 360°, and bring consumers and brands closer. The distance caused by consumers resonates, thus creating unlimited possibilities for transformation.