Will Outdoor Small Pixel Pitch LED Display Become A New Trend?

Perhaps in the near future, the application of outdoor small pixel pitch led displays, like indoor applications, will usher in a period of rapid development.

In the first quarter of 2020, the sales performance of led display manufacturers almost showed negative growth year-on-year. Then, as the mainstay supporting the development of the led display market, what is the situation with small pixel pitch led screens? According to recent statistics from the AVC industry chain insights, the sales of small pixel pitch led displays were 1.56 billion RMB, down 14.2% year-on-year, and the sales area was 35.9K square meters, down 3% year-on-year.

In recent years, small pixel pitch led screen has been at a sustained high growth level. Even though it is affected by COVID-19, the growth of small pixel pitch is slow, but under the new opportunities brought by video conferencing and other application scenarios, small pixel pitch led display is still the main driving force for the growth of the led industry.

In addition to the existing professional application market, government departments, monitoring and other scene applications, the fine pixel pitch led screen has gradually expanded the scope of application to the commercial led display field. Benefiting from technological advancement, product performance has been continuously improved, the application of indoor small pixel pitch led didsplay has largely replaced some fields such as DLP and LCD splicing, and has shown a continuous expansion trend.

The main application of fine pixel pitch led display is indoor. Due to the emergence of small pixel pitch led screens, outdoor led display screens have entered a wide range of indoor applications. However, the rapid growth of fine pixel pitch led screens has also brought a series of problems, such as the fierce competition, the continued price drop, and thinning profits.

The small pixel pitch led display can replace DLP and LCD, which is the choice of the market and the embodiment of the advantages of led display products. However, the superiority of the led display will naturally become a piece of fat in the eyes of other companies. In the past two years, some original DLP and LCD manufacturers have also opened small pixel pitch led display divisions. System integrators in the security field, such as Haikang and Dahua, have also set up business divisions or directly acquired led display companies have begun to grab the small pixel pitch led display market.

LED display manufacturers not only have to face competition from their peers, but also from DLP and LCD manufacturers, but also face the thorny situation of turning their original partners into competitors. In this case, although the small pixel pitch led display market is growing fast, the days of led display manufacturers may not be easy. Under the influence of COVID-19, the led display market represented by small pixel pitch led screen will inevitably compete fiercely this year.

In an increasingly competitive market environment, the led display manufacturers will seek new growth points in order to survive. Therefore, the led display has turned its attention from indoor to outdoor.

The development and emergence of outdoor small pitch led screens are logical. Among them, the led packaging manufacturers' outdoor products are the most direct reflection. For example, Dongshan Precision launched 1515, 1921, 2525 and other products last year. Recently, there have been news that Dongshan Precision has launched new 1212 and other outdoor RGB series products, from P1.9 to P10.

From a technical point of view, it is not too difficult to achieve a breakthrough of P2.0 or less in outdoor small pixel pitch. How to solve the reliability and protection of small pixel pitch led display is the key.

In fact, the concept of outdoor small pixel pitch has long existed in the industry, but its application is rare. How to open up the market application of outdoor small pitch is actually a question before the led display manufacturers.

Due to the long-distance viewing of traditional outdoor led display products, the requirements for point spacing are not too high, and P3-P10 can basically meet the demand. However, in recent years, the application scenarios of traditional outdoor led display screens have gradually changed from the original large led screen to small led screen development. In some places that require high definition and need to be viewed at close range, the original large-spacing outdoor led display product has a rough appearance and affects the experience, which provides opportunities for the development of outdoor small pixel pitch.

Generally speaking, bus station billboards, gas stations, street-front shop windows, communities and campuses, etc., are potentially broad application markets for outdoor small pitch led displays. However, since the concept of outdoor small pixel pitch has been put forward, there are not many outdoor small pitch projects, this is an embarrassing and real status quo. With the advent of the 5G era, pole led screens, outdoor advertising led poster, etc. have begun to be given high expectations by many led companies, and will be regarded as a new growth point for outdoor small pixel pitch led in the future.

In particular, pole led screens have huge market development potential. According to relevant data, the market size of China's smart street lamp industry has exceeded 20 billion RMB in 2019. It is predicted that the market size of China's smart street lamp industry will exceed 100 billion RMB by 2022. As part of the smart street lamp, the led display screen undoubtedly ushered in development opportunities.

The development of pole led screens will expand the market application of outdoor small pitch led display screens. But after all, it is just one of the application scenarios of outdoor small pixel pitch, whether it can become a growth point for the outdoor small pitch explosion in the future, remains to be seen. But what is certain is that the future development of outdoor small pitch led displays is inseparable from the construction of smart cities. The core part of the outdoor small pixel pitch led is the visual experience, that is, near-screen and interactive. The outdoor small pixel pitch has not yet developed, a large part of the reason is due to the lack of demand for application scenarios of near-screen experience. Although outdoor application scenarios such as outdoor advertising machines and bus platforms are potential markets for outdoor small pitches, their true potential cannot be released yet.

Under such circumstances, led screen manufacturer may be able to use the pole led screen as a future experience to expand the outdoor small pixel pitch market, which can increase outdoor small pixel pitch led product maturity, improve product reliability and stability. At the same time, for the coming of the golden age of outdoor small spacing, we will make good technical reserves and accumulate experience. All in all, the application of outdoor small pitch is still in the initial stage. Perhaps in the near future, the application of outdoor small pitch products, like indoor applications, will usher in a period of rapid development.