The Application of LED Display in the New Retail Industry

In the past two years, the concept of “new retail” has been popular in various industries. With the continuous improvement of people's living standards, people pay more attention to the experience and feeling of the consumption process. In traditional retail stores, merchants use posters to promote marketing products. With the aesthetic fatigue of consumers, the improvement of spending power and the diversification of brand competition methods, static advertising can not effectively attract consumers' attention. In order to change this situation, many businesses began to try to use LED display. Through the LED display screen for product and brand promotion dynamic display, the stores also has a deeper brand image, and also increased passenger traffic.

In recent years, with the introduction of the new retail concept, new retail will set off a revolution in the retail industry. How will led display manufacturers respond to the new retail era?

New retail will create incremental market for the LED industry

The concept of “new retail” was first proposed by Ma Yun, Chairman of Alibaba Board of Directors, at the Ali Yunqi Conference in 2016. This new concept has now been widely recognized. The industry generally believes that consumption upgrades have promoted the rise of new retail. According to market analysis, new retail sales will maintain a rapid growth rate of more than 100% annually in the next few years. The overall market size will reach 1.8 trillion RMB in 2022, which will become an important driving force for sustained consumption growth.

Traditional physical retailing is becoming less attractive to consumers. Therefore, combining big led screens to create new shopping scenes has begun to be popular with more and more people. In addition, with the development of small pitch, and the integration of small pitch and infrared, VR, AR, 3D, human screen interaction technologies, led display can better play its seamless mosaic and creative modeling in the new retail field. Such natural advantages will surely become a veritable darling in the new retail field. LED displays want to be further developed in the new retail sector, and they need to be improved according to the market's terminal needs.

The future development trend of LED display under new retail scene

In the future, the terminal display scene innovation under the new retail should focus on “planning, interaction, and experience”, and graft the scene into more cross-border elements to satisfy consumers' emotional needs such as individualization and planning, and be rich and diversified. The LED screen has become a window for the exchange of customers' recognition of the value of the mall and products.

First of all, the real-time live interactive experience is the realistic path for LED display products to intervene in new retail. In fact, our LED display industry has already begun to enhance the interaction between the screen and the audience in the form of digital interaction, and created many successful cases. For example, McDonald’s uses the real-time data of the Meteorological Bureau on the LED screen to combine itself. Products for weather forecasting, for example, with AR fitting function LED display, as well as a lot of "sweep" big led screen to play games, watch live broadcasts and so on.

From retail to new retail, not only is a “new” word, but more new sales scenarios, new business-to-consumer connections, and innovations brought about by new display technologies. The retail store of the future is no longer just a storefront, but a museum of the same art, allowing people to enter a multi-dimensional world. People enjoy not only shopping, but shopping has become a dual enjoyment of material and spiritual. “New retail” is a brand new revolution in the retail industry and a great opportunity for the LED display industry.